Belgian digital marketing, in 2 minutes a day.

Every day, the essentials of what's moving — online advertising, AI, GDPR, e-commerce — decoded for SMEs. Short, concrete, useful.

Why this brief? Because staying up to date shouldn't take an hour. We read, sort, and keep what matters for your business — and tell you what to do with it.

AI & Regulation24 June 2026

AI Act: labelling AI-generated content

The Code of Practice is out and the deadline is set for 2 August. What your visuals and campaigns need to plan for.

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AI & Visibility23 June 2026

When AI becomes a shopping assistant: rethink your visibility

More and more Belgians search and buy via AI. How to stay visible when the assistant gives the answer — and where to start.

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Regulation23 June 2026

Direct marketing in Belgium: the DPA broadens its definition

Since 28 April, B2B falls within the scope of direct marketing. Three simple adjustments to stay compliant without slowing your prospecting.

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